Archive for: February, 2022

Social Commerce – The Shift to Social Media Shopping

Feb 17 2022 Published by dayat under Uncategorized

Social Commerce – The Evolution
Social commerce is different from traditional e-commerce, or more of an extension of e-commerce. Social commerce basically makes use of social media sites like Facebook and Twitter. The method that is employed in this type of commerce is rather simple in its essence. Business owners or people who are related to sales use these sites to interact with the potential and existing customers. They make use of several techniques to encourage online selling of their product or service. To simplify the concept, one can say that when e-commerce is conducted using social media sites, it is termed as social commerce. But what differentiates social commerce from e-commerce is commerce through social media evolves from a relationship basis where e-commerce is more transactional.

Social Commerce = Opportunity
There is a growing trend among businesses to use social media for commerce to increase their sales. This is without doubt a great opportunity for businesses. The system of social commerce is based upon interaction. This gives a business much better chance of increasing sales because through these sites they are actually able to convey their message and motto to their customers.

The question that now arises is what is the point of social e-commerce? Using these sites a business can create a platform where potential customers can get advice from other people. There are many products and services that are for sale today and this very large variety can be a source of confusion for the customer who can’t decide whether to go for the product or not. Using social media, the business creates an environment where the existing customers serve as an important tool in convincing the potential customers to buy the product there and then.

Relationships Matter in Social Commerce
This is done through a series of product recommendation and building relationships though customer interaction, after all social media drives relationships which breeds trust which enable social commerce. Using sites like Facebook and Twitter the business sets up its product or service for reviews or ratings. Through this system it is able to generate feedback about its products and this in turn serves as ‘trusted’ advice to the new client. When the client sees that other people are making use of product/service and are benefiting from it, they are encouraged to buy the product. Since commerce through social media is an extension of e-commerce, the product can be bought online.

Facebook Commerce
When it comes to Facebook commerce or commerce through other sites, the product is sold using these sites. There is the facility of shopping carts available that allows the customer to buy the product there and then from the site without having to visit any other site. Facebook for instance uses Facebook Open Graph that allows the trade of goods to be carried on using Facebook. To help businesses, the site has also introduced tools such as I frames that allow businesses to learn more about their clients. Although the idea of social commerce is relatively new, there are many businesses that are currently making use of this service, and are benefiting from it. There are more firms that are taking up this concept and from the looks of it social commerce is going to get more developed as firms come to realize the fact that it has a lot of scope and potential.

Duncan Lauder is strategic marketing executive with 20 years of experience in promot

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Creating Websites Like E-Commerce Sites

Feb 17 2022 Published by dayat under Uncategorized

You might want to create a website of your own, with a common example being a business or e-commerce website. E-commerce stands for electronic commerce, and refers to Internet sites that buy or sell products or services directly, including both physical products and services and virtual products and services. Exchanging financial data is also an important part of e-commerce in the context of online payments. E-mail and mobile phones are also often involved with e-commerce.

Aspects of E-commerce

E-commerce is made possible via electronic funds transfer, online transaction processing, electronic data interchange, automated data collection systems, inventory management systems, supply chain management and Internet marketing. Most commercial entities are at least somewhat involved in e-commerce today.

E-commerce Applications

E-commerce transactions tend to be either business to business or business to consumer. There are many common e-commerce applications. These include supply chain and logistics document automation, enterprise content management, group or collective buying, domestic and international payment systems, instant messaging, newsgroups and automated online assistants.

More on E-commerce

Other aspects of e-commerce include online banking, online shopping, online order tracking, online office suites, teleconferencing, online tickets and shopping cart software. Some aspects of e-commerce tend to be regulated by governments. These often include online advertising, commercial e-mails and consumer privacy.

E-commerce Distribution

Some e-commerce practitioners exist only over the Internet, with an e-commerce website and perhaps other websites but not physical storefront or location. There are also more traditional commercial entities with storefronts or physical locations that also have a web presence that include an e-commerce website both for direct sales and for drawing more business to physical storefronts.

Making E-commerce Websites

Professional web designers can create e-commerce sites, but amateurs and laymen can use such applications as website builder tools, website design software and e-commerce software to do so as well. The best e-commerce sites are often simple and efficient in design, and it is generally not difficult to plan, build, launch and maintain an e-commerce website given the appropriate tools.

E-commerce and E-business

E-commerce is a subset of e-business, which is business conducted more efficiently with the use of information technologies. Internally within a business this can mean customer relationship management, human resources management, content management, enterprise resource planning, document management systems and communications systems such as digital audio, voice mail, e-mail, web conferencing and digital work flows.

Examples of E-commerce Products and Services

Software, electronic books and streaming media are some examples of online goods and services. E-commerce retail services can include travel, banking, food ordering, online pharmacy, online flower delivery and DVD-by-mail. Examples of mobile commerce include banking, ticketing and payment services. Some e-commerce marketplace services include advertising, auctions, online wallets, trading communities, price comparison services and social commerce.

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